Brand Management

It’s All In The Name…It’s All About The Brand

It’s been said a million times: “A name can make or break a product or service. And, what I brand stands for in the perception and in the minds of the buyer plays an even bigger role in the success of the product or service.

The team at NMV Strategies incorporates hard-hitting research when you are about to launch a new product or service. Key points to evaluate include:

• What steps have been taken to determine the positioning, tone and manner of the brand you are about to launch?
• How will the brand work in coordination with the Corporate Identity?
• How will you enhance the company’s image by improving not only the brand positioning, but also the reputation?

NMV Strategies will direct and implement a strategic brand management plan. Our experience has been instrumental in branding and identity initiatives to help companies discover and market their brands in a comprehensive ROI strategy.